The Philippine FMCG (fast-moving consumer goods) market is still dominated by supermarkets and “sari-sari” stores, contributing to about 75 percent of value sales. In urban areas, we will continue to see a shift toward neighborhood supermarkets, convenience stores and community self-service drugstores in the next few years. This is due to changing shopper preferences, [with consumers] looking to spend less time in getting their groceries and more time with their families at home.
Due to the smaller selling area, the store’s range (or the number of stock keeping units it can carry) will be limited to the popular products and its aisles will be easier to navigate. With regard to convenience stores, its relevance and proliferation will continue to increase due to the growth of the business process outsourcing industry with its round-the-clock operations.

